Brad Rodu

Senior Fellow, The Heartland Institute



  • Smokeless tobacco
  • Snus
  • Tobacco harm reduction
  • E-cigarettes
  • Heat-not-burn tobacco

Travels From:


rad Rodu is a senior fellow of The Heartland Institute and holds the Endowed Chair in Tobacco Harm Reduction Research at the University of Louisville’s James Graham Brown Cancer Center.

Rodu’s research focuses on the substitution of safer tobacco products by smokers who are unable or unwilling to quit smoking with conventional cessation methods because of their addiction to nicotine. His research in comparative epidemiology established the scientific foundation for harm reduction, and he continues to study clinical and social interventions aimed at harm reduction.

Rodu has published a book summarizing his research, as well as several book chapters and more than 150 articles and abstracts in peer-reviewed journals. He has been the principal investigator for numerous clinical trials and extramurally-funded studies.

Prior to taking on his current position at the University of Louisville, Rodu served on the faculty of the University of Alabama at Birmingham. He earned his D.D.S. at the Ohio State University, completed a residency in oral pathology at Emory University in Atlanta, and awarded NCI and ACS fellowships at UAB.

Recent Speaking

  • Tobacco Harm Reduction.  National Conference of State Legislatures meeting, Denver, CO, May 18, 2012.
  • Tobacco Harm Reduction.  National Association of Tobacco Outlets meeting, Las Vegas, NV, April 22, 2015.
  • Tobacco Harm Reduction.  SmokeFree Alternatives Trade Association meeting, Phoenix, AZ, November 1, 2017.
  • Tobacco Harm Reduction: Essential, Credible, Achievable.  School of Medicine, Universidad Nacional, Bogota, Colombia, December 4, 2017.

Past Presentations

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